Brand Standards
The Importance of Brand Identity
The visual identity of Christopher Columbus High School is more than just a logo or a name. It’s about consistent communication. About achieving a common look and feel.
Consistency in the way our publications and collateral pieces look will help Columbus, as an institution of higher learning, build and maintain its reputation. By working together, we will continue to establish an image that people will automatically associate with our core values and Marist mission.
To build and protect Columbus as a brand, each of us must adhere to a consistent approach to our graphic identity and standards for communication.
Christopher Columbus High School’s graphic identity is maintained by using just the right C, fonts, color and design. Tools such as the ONLY approved Columbus logo and other marks, color palette and fonts must be used properly to ensure that materials produced by all areas of campus stay true to Columbus’ style and visual identity.
Improper Usage
Value Statement
Christopher Columbus - A Marist Brothers High School, was founded in 1958. What makes Columbus unique is the firm belief that education is much more than academic excellence. We believe that to truly prepare successful, cultured, contributing citizens of the world, every single student must be fully developed and confident academically, socially, and spiritually.
At Columbus, we put emphasis on developing well-rounded young men that will make a positive impact on society. These ‘complete men’, are equipped with all the tools and skills necessary to create lives they are proud of, with a strong sense of community, and purpose.
The Columbus student and parent’s perception of success goes beyond academic achievement because of this. They seek a profound balance of heart, mind, and body.