Christopher Columbus High School

A Catholic School for Young Men in the Marist Tradition since 1958

Brand Standards

The Importance of Brand Identity

The visual identity of Christopher Columbus High School is more than just a logo or a name. It’s about consistent communication. About achieving a common look and feel.
Consistency in the way our publications and collateral pieces look will help Columbus, as an institution of higher learning, build and maintain its reputation. By working together, we will continue to establish an image that people will automatically associate with our core values and Marist mission.
To build and protect Columbus as a brand, each of us must adhere to a consistent approach to our graphic identity and standards for communication.
Christopher Columbus High School’s graphic identity is maintained by using just the right C, fonts, color and design. Tools such as the ONLY approved Columbus logo and other marks, color palette and fonts must be used properly to ensure that materials produced by all areas of campus stay true to Columbus’ style and visual identity.

Improper Usage

Value Statement

Christopher Columbus - A Marist Brothers High School, was founded in 1958. What makes Columbus unique is the firm belief that education is much more than academic excellence. We believe that to truly prepare successful, cultured, contributing citizens of the world, every single student must be fully developed and confident academically, socially, and spiritually. 

At Columbus, we put emphasis on developing well-rounded young men that will make a positive impact on society. These ‘complete men’, are equipped with all the tools and skills necessary to create lives they are proud of, with a strong sense of community, and purpose. 

The Columbus student and parent’s perception of success goes beyond academic achievement because of this. They seek a profound balance of heart, mind, and body. 
Christopher Columbus High School | 3000 SW 87 Avenue | Miami, FL 33165 | (305) 223-5650
Christopher Columbus High School is a private, Roman Catholic, college-preparatory high school, conducted by the Marist Brothers of the Schools. We aim to make Jesus Christ known and loved, as we prepare young men for higher education and for their continuous challenge of harmonizing faith, culture and life. We foster a family spirit among all who are committed to the success of the school and promote opportunities to work together as a community of learners. 

Columbus is fully accredited by Cognia and is a member of the Marist Association of Secondary schools, the National Catholic Education Association and the Independent Schools of South Florida.